![]() ![]() ![]() She initially said, 'No, we're not interested.' I went by and dropped off a simple thank you card and that changed everything.īy adding tangible greetings, thank you notes, and other personalized reminders to let your clients and prospects know you’re thinking about them, you help keep the relationship interesting and engaging, while boosting your chances of actually getting the deal. When we sat down with Brandon in 2019, he told us: My biggest listing this year came from a call I made on January 23rd. It can take two years or more before a lead turns into a client, and sending the same old emails with listings or market reports can get pretty stale over such a lengthy amount of time.īrandon Grass is a high-octane agent based in Kelowna, British Columbia who has built a thriving business on the back of cold calling and is now branching out into inbound marketing. Real estate mailers let you keep your leads close and your past clients closer To promote yourself to sellers with expired listings or FSBOs.To wish past clients and your sphere of influence (SOI) a happy birthday.When a past client refers someone to you.On the anniversary of a client’s home purchase or sale.To acknowledge something important your client shared on social media.When you get a listing (or even when you don’t).Here are some scenarios where a little something special sent in the mail can speak much louder than a text or email: Most agents know they should send a card (or better yet, a jaw-dropping closing gift) when a deal finally closes, but the journey from lead to repeat client is packed with opportunities to send mail and gifts that resonate along the way. So when should you send a real estate postcard or thank you note vs. ![]() These days, there is no shortage of ways to communicate.Īnd while the right approach to text messaging and real estate drip campaigns can definitely move the needle on your business - the truth is, we’ve probably all become a little too comfortable with these more modern, less personal forms of communication.īecause when you need to show a real estate lead, client or prospect just how much you appreciate their time, trust, or effort, digital solutions aren’t always the best way to go. When is the best time to send a real estate postcard or thank you note? Make the biggest impact in the least amount of time.Keep your leads close and your past clients closer.The best times to send postcards and mailers.By combining modern technology with “old school” real estate marketing tactics like sending clients branded real estate postcards and thank you notes, you can stay top-of-mind and still mind the business you have today. Top-performing agents know that the #1 rule of real estate is building relationships, and there’s no better way to accomplish that than by staying in touch with your customers and leads.īut who really has time to write and mail notes to would-be clients and past clients, when you’re actively trying to show homes, get listings and close deals?įortunately, there’s a way to make time for both. It gets to where you live - literally.Īnd when it speaks to you and you alone, it can really hit home. If you’re thinking technology killed the age-old tradition of sending a personal greeting or thank you card through the mail, think again.Ī note received through direct mail is, by its very nature, personal. When was the last time you got an email that put a smile on your face? How about the last time you opened the mailbox and saw a personal card addressed to you?
0 Comments
Leave a Reply. |